Demographic and Experience (D/E) Scores: Ranking Potential Candidates
When it comes to the general public, perception is – more often than not – reality. Understanding...
Jacob Joss
Arizona Business Index: Information. Interpretation. Illumination.
“The 48th state to join the union should not be 48th in data,” says Mike Noble, Chief of Research...
Keeping Your Polls Strategized – Pre-Stratification and Post-Stratification
Polling is a simple way to collect data. If simplicity “is the key to brilliance” (thank you, Bruce...
T-Tests: When and How to Use Them
So, you want to find out if a survey you just conducted has results that matter? This may be a job...
The Importance of Asking the Right Questions: Social Desirability Bias
When it comes to survey research, one of the most critical aspects of the entire process is the...
Analysis: The Battle for the Legislature
The Battle for the Legislature The Money Race for the Arizona House and Senate While many people...