So, you want to collect survey data. Which survey method should you choose? Before you make a decision, learn a little more about the different research methods used to gather survey data and find one that best aligns with your goals and objectives.
While all modes of collection are valuable, each one has its own set of unique advantages and disadvantages. As we dive into the various vehicles available to deploy your research project, you can compare the pros and cons of each survey method in order to make an informed decision on the direction of your research project.
Advancements in technology have altered the way humans interact everyday, and the ever-evolving research industry is always working to keep up with trends and changes in order to seamlessly integrate into the spaces our target audiences already are. The only requirements that respondents need to meet are internet access, 10 minutes of time, and a willingness to participate. Because of this, online surveys have quickly become one of the most popular modes of collection worldwide.
Are Online Surveys Trustworthy?
Short answer: Yes
Long answer: Still yes, but for further explanation, click here to learn more
In light of the lasting effects of the global pandemic, contactless options and virtual communications are more common and preferred than ever. This aspect of online surveys has proven to be a key benefit of this method over others.
Perhaps the middle ground between in-person surveys and online surveys, phone surveys come with their own sets of advantages and disadvantages. The only requirements of respondents for this mode of collection are a reachable phone number (call and/or text), 5-20 minutes of time, and willingness to participate. For researchers, interviewers and data entry software are required for this survey type. Collection via phone surveys can be categorized as Live Caller or Peer-to-Peer Text. With Live Caller surveys, the interviewer(s) reads from a script of the survey questions and records responses in a data entry software. In Peer-to-Peer Text surveys, the interviewer follows a script to hold a live conversation with the respondent via text, sending questions and receiving responses one-by-one, then inputting responses in a data entry software.
While the time and cost associated with face-to-face interviews can be unattractive to some researchers, the unique value that only in-person methods can provide can be well worth it, depending on the objectives of the research project. This more traditional vehicle of collection has also evolved with the progression of technology in recent years. Face-to-face surveys can take place the old-fashioned way, in a shared physical location, or they can be held virtually via video-call. Though it comes with more complications and bases to cover, hybrid interviews are also a possible method of collection.
First and foremost, even with the rise in technological advancements and alternative survey methods, direct mail surveys are not obsolete. This mode of collection still holds value for researchers in more niche circumstances that look to target a postal geographic region or capture responses from people who are less likely to be reached via phone or email. The key factor to consider when conducting a direct mail survey: the subject has to be compelling enough to earn the time and effort it takes to complete and return a written survey through the mail.
At OHPI, we deeply understand the crucial component of human response and work to share its complexities. What it comes down to is people who are passionate about meaningful data and motivated by truth - characteristics that can be found in each and every one of OH Predictive Insights’ team members.
If you are curious about survey research, schedule a meeting with us or give us a quick call at 602-362-5694 so we can help you take the first steps toward data-driven strategy.