OHPI Blog

Choosing a Survey Method – Which Mode of Collection is Best for You?

Choosing a Survey Method – Which Mode of Collection is Best for You?

So, you want to collect survey data. Which survey method should you choose? Before you make a...
Deploy Campaigns with Confidence - Test Your Message

Deploy Campaigns with Confidence - Test Your Message

In the world of advertising and marketing, perception - more often than not - is reality. When...
Mapping Election Results - Everything You Need to Know

Mapping Election Results - Everything You Need to Know

Brand Tracking Studies: The Key to Brand Success

Brand Tracking Studies: The Key to Brand Success

Creating and maintaining a healthy brand is the first lesson in Brand Success 101 – but how does...
Public Opinion Surveys: As Close to Mind-Reading as Humanity Can Get

Public Opinion Surveys: As Close to Mind-Reading as Humanity Can Get

When we were kids, one of the common icebreaker questions that we would be asked in a new group...