Expectations for the Cardinals are Sky High
Most Plan to Watch an Arizona Cardinals Game this Season
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PHOENIX (August 11th, 2021)- As the Arizona Cardinals prepare for their first preseason game of the year, the Grand Canyon State is ready to cheer on the home team. According to a recent Arizona Public Opinion Pulse (AZPOP) survey, half of Arizona adults consider themselves fans of the Cardinals, while just 5% dislike them.
The AZPOP is a statewide survey of Arizona residents conducted by OH Predictive Insights and provides regular updates on the moods, perceptions, and opinions of Arizonans on hot topics facing the state. This AZPOP was conducted July 6th – July 11th, 2021 and surveyed 1,000 general population Arizonans (18+ YO), giving the survey a margin of error of +/- 3.1%.
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“As Larry Fitzgerald plays a familiar will-he-won’t-he game over whether to hang up his cleats or lace them up for another season, fans are ready for some football,” says OHPI Chief of Research Mike Noble.
Perhaps unsurprisingly given the geography of the state, appreciation of the Phoenix-based NFL team is strongest in Maricopa County (58%) and the Rural counties (55%) while opinion of the Cardinals in Pima County was lukewarm.
Men (66%) – fathers of young children, especially (81%) – and the wealthy (67%) were most likely to think of themselves as fans of the Cardinals. On the other hand, older women (45%) and white respondents (33%) were the least likely to enjoy NFL football, to begin with.
When it comes to what may be the ultimate expression of one’s fandom – attending a game – Hispanic Arizonans were more likely to express their support. One-third (33%) of Hispanics said they were likely to attend a Cardinals game in person during the upcoming season compared to just one-quarter (24%) of white respondents. This comes despite the fact that equal shares of Hispanics and whites (55% each) say they are fans of the team. The discrepancy is not limited to game attendance, either. Non-white Arizonans – Hispanics (62%) and other races (61%) – are significantly more likely than their white counterparts (51%) to watch a Cardinals game on television next year.
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For most of the state, tuning into a game on television is an easier choice than driving down to State Farm Stadium. More than half (55%) of Arizonans are likely to watch a Cardinals game on television this season, compared to just 28% who are likely to see them play in person.
“I think I say this every year, but this time I really believe it: This year feels like our year,” said Noble. “Not only am I ready for this season to get underway, but the numbers show most Arizonans are, too.”
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Methodology: This poll was conducted as an online opt-in panel survey. The survey was completed by OH Predictive Insights from July 6th to July 11th, 2021, from an Arizona Statewide General Population sample. The sample demographics were weighted to accurately reflect gender, region, age, ethnicity, and education according to the most recent census data available. The sample size was 1,000 general population (18+ YO) Arizonans, with a MoE of ± 3.1%. Numbers may not equal 100% due to rounding.
Media Contacts:
Haylye Plaster, OH Predictive Insights, h.plaster@ohpredictive.com, (602) 687-3034
Veronica Sutliff, OH Predictive Insights, v.sutliff@ohpredictive.com, (480) 398-0998
About OH Predictive Insights: As a non-partisan market research, predictive analytics, and public opinion polling firm, Arizona-based OH Predictive Insights provides accurate polling, focus groups, data analytics, and advanced targeted marketing to political and non-political clients alike. With leading professionals in the advertising, communication, polling, and political arenas, OH Predictive Insights serves political and non-political clients looking to improve their footing with key stakeholders and consumers. For more information, please call 480-313-1837 or submit a request online at OHPredictive.com.