MC2 & OHPI Survey Underscores Hispano-Americano Voters as the New Battleground

Contacts:

Chris Mottola: chris@mottolaconsulting.com (215) 327 0773

Cesar Martinez: cmartinez@masconsulting.net (210) 885-1798

Mike Noble: m.noble@ohpredictive.com (480) 313-1837

The survey deck can be viewed here

Los Angeles, CA — MC2, the strategic alliance between Chris Mottola Consulting and MAS Consulting, have released the results of a new national public opinion survey of two thousand Latinos in the U.S., which shows disaffection with the messaging of both major political parties.

The poll was directed by Mike Noble, OH Predictive Insights Chief of Research (www.ohpredictive.com). It used a deeper methodology than traditional Hispanic polling. Along with issues and ideology, the survey asked extensive lifestyle questions and apportioned the findings by country of origin. Attitudes on the American Dream, tax cuts, immigration and Q-Anon were also tested.

“The data reveals an entire swath of the electorate that isn’t being spoken to and the solution is straightforward: capture favorability by messaging on the pressing issues within the Hispanic community," said OH Predictive Insights, Chief of Research, Mike Noble.

The Latinos who are “disaffected” -indicated by their opinion that neither party cares about people like them- are disproportionately moderate, born in the U.S. and with no real gender difference.

“It is a red flag for both parties and an opportunity for whoever cares to pay more attention to the largest minority group in the country, responsible for 52% of our population growth,” said Cesar Martínez of MAS Consulting, a media consultant who worked in the last five presidential races.

The 2020 election exploded the myth that Hispanics can be treated as a national voting bloc. Donald Trump made inroads with Latinos in Florida and traditional Democrat regions like South Texas, while Latinos helped Joe Biden win swing states like Arizona, Georgia, and Pennsylvania.

Chris Mottola added, “The data solidifies what we have seen anecdotally across scores of campaigns: Latino voters are among the last persuadable electoral groups. They are the new margin for victory.”

“It’s mind-boggling that even when facts stare everyone in the face, Fortune 500 companies -and others- still target the Latino markets with translated general market ideas to save a couple bucks and completely miss out on the gold mine,” said Jorge Inchaurregui, Creative Director for MC2.

To find out more or get a private briefing, please contact us.

MC2 is a multicultural consultancy based in Los Angeles CA, OH Predictive Insights is a national polling group based in Phoenix AZ.

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Methodology: This poll was conducted as an online opt-in panel survey. The survey was completed by OH Predictive Insights from March 18th to March 25th, 2021, from a United States Hispanic Population sample. The sample demographics were weighted to accurately reflect gender, region, age, party affiliation, ethnicity, and education. The sample size was 2,000 with an MoE of ± 2.2%. Numbers may not equal 100% due to rounding.