PHOENIX (November 26th, 2021)- With holidays just around the corner, Arizona residents are already planning out their shopping expenditures. According to the latest Arizona Public Opinion Pulse (AZPOP) conducted by OH Predictive Insights (OHPI), 78% of Grand Canyon State Residents plan to purchase holiday gifts for families and friends in 2021.
This AZPOP was conducted from November 1 – November 8, 2021 and surveyed 853 general population Arizonans (18+ YO) with a margin of error of ± 3.4%.
Among the 78% of Arizonans who plan to purchase holiday gifts for loved ones, 10% said they are going to do all of their holiday shopping online, while 5% suggested they will do no online shopping. Overall, the majority of Arizonans plan to do most (40%) or some (32%) of their holiday shopping online. This survey also revealed the key demographic groups who prefer to do their shopping online all or most of the time: respondents ages 35-44 years old (60%), those whose household income is greater than $100k (60%), and parents of minor children (59%).
The survey asked respondents an open-ended question regarding the amount of money they anticipate spending on holiday gifts this year, which found that, on average, Arizonans plan to spend between $400 (weighted median) and $655 (weighted mean) on holiday shopping. Thirty-one percent of residents plan to spend more than $550, and an equivalent share (30%) will spend less than $250. A plurality of respondents (39%) plan to spend between $250 - $549 on their holiday shopping expenditures.
Arizonans expect to spend less money on holiday shopping – even on gifts alone – this year than the average American planned to spend last year ($650), according to the National Retail Federation.
“It is fascinating to see how much Arizonans plan to spend in their holiday shopping expenditures, especially compared to the nation,” said Mike Noble, OHPI Chief of Research. “It will be interesting to learn how their planned budgets compare to what they actually spent post-holiday season in our January AZPOP.”
The survey also found that women are likely to spend more than men on shopping this holiday season – a $500 median among women compared to $325 among men. Furthermore, parents are likely to spend more than non-parents, though parents of minor children plan to spend the same amount as parents of adult children ($500 median).
“I found it heartwarming to see in the data that parents of adult children plan to spend the same amount on holiday shopping as parents of minor children,” said Noble. “Parents are parents, no matter the age of your child.”
Methodology: This poll was conducted as an online opt-in panel survey. The survey was completed by OH Predictive Insights from November 1st to November 8th, 2021, from an Arizona Statewide General Population sample. The general population sample demographics were weighted to accurately reflect gender, region, age, ethnicity, and education according to recent Census data. The sample size was 853 general population (18+ YO) Arizonans, with a MoE of ± 3.4%. Numbers may not equal 100% due to rounding.
About OH Predictive Insights: As a non-partisan market research, predictive analytics, and public opinion polling firm, Arizona-based OH Predictive Insights provides accurate polling, focus groups, data analytics, and advanced targeted marketing to political and non-political clients alike. With leading professionals in the advertising, communication, polling, and political arenas, OH Predictive Insights serves political and non-political clients looking to improve their footing with key stakeholders and consumers. For more information, please call 480-313-1837 or submit a request online at OHPredictive.com.