PHOENIX (August 25th, 2021)- The pandemic has undoubtedly wreaked havoc on the housing market across the nation, and Utah is no exception. According to the latest Utah Public Opinion Pulse (UTPOP) survey conducted by OH Predictive Insights (OHPI), a whopping 81% of Utah residents consider the current housing market to be overpriced, and 82% say the same about renting prices.
The UTPOP is a statewide survey of Utah residents providing regular updates on the moods, perceptions, and opinions of Utahns on hot topics facing the state. This UTPOP was conducted August 2nd – August 8th, 2021 and surveyed 844 Utah residents (18+ YO) giving the survey a margin of error of +/- 3.37%.
The Beehive State is home to well-below-average unemployment rates and booming population growth (ranked the fourth fastest-growing state in the US), so, when also considering that Salt Lake City is among the top 25 places to live, it is no wonder that inventory can’t keep up with housing demand in the state. These factors considered when analyzing recent polling data, OHPI Chief of Research Mike Noble had this to say: “The housing market in Utah is primed for its record-breaking high costs and limited supply, and after seeing the results from this survey, it is clear that home and rent affordability is a huge pain point for Utahns, especially among suburbanites.”
The survey found that two-thirds (66%) of Utah residents consider right now to be a bad time to purchase a new home, and only 19% say it’s a good time. Depending on where a Utahn lives, the degree of pessimism shifts. Residents living in urban areas reported a net -31% saying it is a good time to buy a house, compared to stronger pessimism from suburban residents (-54% net good time) and rural dwellers (-50% net good time).
College graduates and those who have not graduated college hold differing opinions on renting prices and buying/selling prices in Utah’s housing market. In terms of buying/selling prices, more college grads say they are overpriced (87%) than non-college grads (79%). However, when it comes to renting prices, slightly more non-college grads say renting prices are too high (83%) than college grads (79%).
Residents making more than $100k hold the highest share of respondents who believe now is a bad time to purchase a new home (74%). Meanwhile, those making less than $50k have the lowest share saying now is a bad time to buy a house (62%), and middle-income earners fall in the middle at 69% believing the same.
“Although there are some concentrations of demographic groups that are less pessimistic about the housing market than others,” said Noble, “a healthy majority of Utahns agree on two things: Home and rent prices are too high, and now is not the best time to be in the market.”
Methodology: This poll was conducted as an online opt-in panel survey. The survey was completed by OH Predictive Insights from August 2nd to August 8th, 2021, from a Utah Statewide General Population sample. The sample demographics were weighted to accurately reflect gender, region, age, ethnicity, and education according to the most recent Census data available. The sample size was 844 general population (18+ YO) respondents, with a MoE of ± 3.37%. Numbers may not equal 100% due to rounding.
About OH Predictive Insights: As a non-partisan market research, predictive analytics, and public opinion polling firm, Arizona-based OH Predictive Insights provides accurate polling, focus groups, data analytics, and advanced targeted marketing to political and non-political clients alike. With leading professionals in the advertising, communication, polling, and political arenas, OH Predictive Insights serves political and non-political clients looking to improve their footing with key stakeholders and consumers. For more information, please call 480-313-1837 or submit a request online at OHPredictive.com.
About the UTPOP: The Utah Public Opinion Pulse (UTPOP) survey is a statewide survey of a base sample of 800 – 1,000 general population state residents (18+ YO) with a statistically significant sample size of registered and likely voters included. Deploying surveys on a quarterly basis, we are able to gauge and keep an accurate and consistent pulse on the perceptions, opinions, and future decisions of state residents on a number of relevant issues and pressing topics for corporate and political insights. With statewide Public Opinion Pulses also conducted in Nevada and Arizona in addition to Utah, our surveys allow data-seekers to look through the 3 unique lenses of general population residents, registered voters, and likely voters in each state for insights most relevant to them. To learn more about our statewide public opinion surveys and for information on how to purchase customized questions to add to our surveys, click here.